Food & BeveragesWe speak with Jeff Williams, the Chairman of the Chilly Pressure Council, on the group’s launch of the HPP consumer seal for verified chilly pressure-processed foods and beverages. 14 out of forty five prospects take pictures of one another with the meals in front of them or as they are eating the meals. This takes on common one other four minutes as they have to review and sometimes retake the picture. Frash, R. E., DiPietro, R., & Smith, W. (2014). Pay more for McLocal? Inspecting motivators for willingness to pay for native food in a chain restaurant setting. Journal of Hospitality Advertising & Administration, 24(four), 411-434.

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